Trade promotion activities for market development of Phan Thiet fish sauce
22/11/2022
(binhthuan.gov.vn)
According to the Department of Industry and Trade, in the past time, thanks to
the good implementation of trade promotion programs, fish sauce production
enterprises in the province have found partners, developed markets, affirmed
their trade and enhanced the competitiveness of enterprises.
Up to now, there have
been famous brands of fish sauce on the national market in Phan Thiet,
providing the market with high-quality fish sauce, bottled with a variety of
designs suitable to the consumer tastes.
However, Phan Thiet
fish sauce is mainly consumed domestically, most in the Northern and Central
provinces and a few are consumed through the distribution channel of the Union
of Trade Cooperatives of Ho Chi Minh City (Co.op mart), Lotte Mart.
To ensure favorable
consumption of Phan Thiet fish sauce, in the coming time, the Department of
Industry and Trade will coordinate with relevant units to build a practical and
effective trade promotion and product promotion program in line with the
orientation and needs of the consumer market. Supporting enterprises producing
and processing fish sauce to develop e-commerce, building sales websites; putting
Phan Thiet fish sauce products into transactions at e-commerce platforms;
maintaining the activity of posting information about enterprises producing and
trading agricultural products on the e-commerce trading platform of Binh Thuan
- Ninh Thuan - Lam Dong province at www.sanphamdiaphuong.com.vn. Coordinating
with e-commerce platforms to connect to foreign importers, domestic and foreign
supply chains.
Nguyễn Phương